To celebrate the launch of their new Galaxy Z Fold 6, Samsung transformed Old Street Station into "Fold Street," bending everything in sight. Iconic London items were folded, a red phone box, lamp posts and even a park bench. But the real showstopper is a folded London bus!
We provided concept visuals to help with the development of this promotional event in East-London.
Concept renders of the folded bus and London iconic objects.
Photos on site of the real folded objects in Old Street and Spitalfield, all built by Artist Caspar Phillips.
